A good mailing list is vital to your direct mail marketing success. I have a bad horror story from this guy I was buying a list from. I was mailing list at work at Walmart and on my break time, I called this guy up who stated that he had lists for people who were looking to start their home business. I was stoked, because I didn't have to go through the SRDS, and I didn't have to call a ton of list brokers who would make your marketing campaigns a nightmare.
Anyway, I called this guy up and I told him that I was interested in his list. So I began to ask him a series of questions: 1) How old mailing list is the list? 2) Is the list segmented by state? 3) What was the price of their previously paid item? 4) Where did you get the list from? All of these are basic questions that I think should be easy to answer, but this guy didn't even let me get past question #1.
He got an attitude with me and said take the list or leave it. And like the young and dumb person that I was, I bought the list - all $300 of it. Needless to say, I lost money on this campaign. I mailed out 1000 letters to his list, and none mailing list of them responded. I even had a free offer on the letter to see if people would respond back to me, but I got nothing there also.